Soon after taking over as Chief Minister, NTR kept many of his election promises, which many had then dismissed as populist and earned a place for himself in the heart of Telugus. After his advent, the Telugus elsewhere got their exclusive identity, breaking away from the original tag of `Madrasis'. While emphasising the importance of Telugu, he, however, held out the assurance that the TDP would also encourage and protect the languages and culture of people from other States.
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